Monthly Archives: October 2018

Essential Options for the Perfect Search engine Optimization

At least once in his life, every businessman had to collaborate with web studios. And partnership is not always successful. We know a lot of examples when such cooperation leads to a waste of time and money, and often a lot of money!

Therefore, the question “How to choose a web studio and not make a mistake” is relevant and is quite acute. We made a selection of tips that will help you better navigate when choosing studios. Opting for the best Local SEO Company is now available now.

“Statement of the problem”

In order to start the search for a web studio, you need to clearly understand the task that you want to implement. Make an outline of what you wish to receive. This will help to communicate your idea to the developers more competently. And also immediately cut off the additional services that you can try to impose.

“Price range”

After setting the task, think about how much money you could allocate for the project. This is an important factor, since the spread of prices is quite large and varies from 5,000 to 1,000,000 rubles. And here you have to determine your budget, in which you want to meet.

“Make a list of web studios”

Once you decide on the task and price, go to the Internet. Here you can find web-studio. Make a list of those that attracted you most.

Made up? Now let’s understand in more detail.

Portfolio Assessment

Go to the “Portfolio” section and evaluate the presented works. A portfolio with quite a variety of styles is considered to be successful. When evaluating work, build on the following questions:

  1. How much is clear what is offered on the site?
  2. How easy is it to navigate?
  3. What is the site aimed at?

“Evaluate the web studio as a whole”

Now let’s find out more information about the company. For this, look in the section “Services”. What do you see there? Or is the list much broader? It is desirable that the web-studio covers as much as possible a list of services. This indicates its professionalism.

Study the company itself. How many years have they been working in IT services? What achievements do you have? How many employees are there in the state?

If you do not want to order a super expensive project, but at the same time it should be different from all others and not be a template, then the average studio will be optimal. In this company, the team has 5-10 employees. Large studios are mainly designed for serious, costly projects. Either you risk becoming a template project without a particular personality.

Understanding the SEO and the Results for the Same

Search Engine Optimization -… the big, opaque and scary but so important topic in website creation? Complex definitely, important too – but do not worry, with a few simple steps you can improve a lot. Here are 8 simple tips to help you find your website content.

Foundations for Search Engine Optimization

Before we start with the simple tips, anticipate a few dry basics for those interested. Do you know? Then scroll to the tips.

What is search engine optimization? Search engine optimization is often abbreviated SEO, which comes from the English term “Search Engine Optimization”. This term covers all actions that help to make your website content better reflected in the organic results of search engines. Organic means “natural”, not paid.

Where is actually looking for? With almost 95% Google is the most used search engine. That’s why you can confidently optimize for Google – and what works for Google will also work for other search engines like Bing or Yahoo. The fine options for the Best SEO Company are there.

Tips for SEO Optimization of Your Website Content

Tip 1 – Optimize URLs

When creating a new page or a new post, it starts with the URL. Give a speaking URL that is not too long and explains the content succinctly. Your keyword should also be placed here. If the URL is changed later, a redirect should be set up.

Tip 2 – Structure headings

By that I mean not only the allocation of headings to the structure of the text, but the assignment for structuring. So an H1 heading for the title, then one or more H2 headers for subordinate points, for even more subordinate H3 headers, etc. Do not make the mistake and use the headline feature in the editor, just because of the default font size just right.

Tip 3 – Use keywords

How do I find a suitable keyword and where should it go?

For keyword research, the first step is to simply use Google – enter your main keyword and see what Google offers you for additions. For a shorter keyword, it’s usually harder to get in front. For longer keywords you probably have more chances (so-called “long tail keywords).

In the second step you can, for example, refine with ubersuggest.io and the Google Keyword Planner.If you found your matching keyword, you can put it in here:

Content at the beginning

Old day with picturesin the description

But beware: If it does not fit, it does not fit – then let it go! You should not be too over-motivated, because otherwise you will achieve exactly the opposite. Use synonyms and related terms – what you’ll probably do automatically if you write naturally.

Tip 4 – Optimize texts

As just written – think when writing your text to your desired customers, not to the search engine. Artificially constructed text passages are uncomfortable. If you structure your texts well, both your readers and the search engines will be happy. Use headline and subheads for paragraphs, and make it easier to read through enumeration, highlighting, and a summary or conclusion.