Understanding the SEO and the Results for the Same

Search Engine Optimization -… the big, opaque and scary but so important topic in website creation? Complex definitely, important too – but do not worry, with a few simple steps you can improve a lot. Here are 8 simple tips to help you find your website content.

Foundations for Search Engine Optimization

Before we start with the simple tips, anticipate a few dry basics for those interested. Do you know? Then scroll to the tips.

What is search engine optimization? Search engine optimization is often abbreviated SEO, which comes from the English term “Search Engine Optimization”. This term covers all actions that help to make your website content better reflected in the organic results of search engines. Organic means “natural”, not paid.

Where is actually looking for? With almost 95% Google is the most used search engine. That’s why you can confidently optimize for Google – and what works for Google will also work for other search engines like Bing or Yahoo. The fine options for the Best SEO Company are there.

Tips for SEO Optimization of Your Website Content

Tip 1 – Optimize URLs

When creating a new page or a new post, it starts with the URL. Give a speaking URL that is not too long and explains the content succinctly. Your keyword should also be placed here. If the URL is changed later, a redirect should be set up.

Tip 2 – Structure headings

By that I mean not only the allocation of headings to the structure of the text, but the assignment for structuring. So an H1 heading for the title, then one or more H2 headers for subordinate points, for even more subordinate H3 headers, etc. Do not make the mistake and use the headline feature in the editor, just because of the default font size just right.

Tip 3 – Use keywords

How do I find a suitable keyword and where should it go?

For keyword research, the first step is to simply use Google – enter your main keyword and see what Google offers you for additions. For a shorter keyword, it’s usually harder to get in front. For longer keywords you probably have more chances (so-called “long tail keywords).

In the second step you can, for example, refine with ubersuggest.io and the Google Keyword Planner.If you found your matching keyword, you can put it in here:

Content at the beginning

Old day with picturesin the description

But beware: If it does not fit, it does not fit – then let it go! You should not be too over-motivated, because otherwise you will achieve exactly the opposite. Use synonyms and related terms – what you’ll probably do automatically if you write naturally.

Tip 4 – Optimize texts

As just written – think when writing your text to your desired customers, not to the search engine. Artificially constructed text passages are uncomfortable. If you structure your texts well, both your readers and the search engines will be happy. Use headline and subheads for paragraphs, and make it easier to read through enumeration, highlighting, and a summary or conclusion.

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